Category page optimization for e-commerce: 3-step guide

Category page optimization for e-commerce: 3-step guide

One of the frequent mistakes e-commerce website owners do is to assume that category pages don’t really have SEO value, and aren’t great conversion or sales drivers either. If this is your attitude towards category pages, it’s easy to understand why you don’t pay that...
Long-tail keywords: optimize your content for relevant traffic

Long-tail keywords: optimize your content for relevant traffic

Long-tail keywords are your best friends when it comes to optimizing your content for increasing relevant traffic and conversions. 10 years ago, on-page optimization used to mean stuffing your content with head keywords, placing them strategically in your title, URL...