What is content marketing?
Content marketing is a marketing technique consisting in the creation and distribution of valuable and relevant content across various channels, in order to attract and engage a target audience and generate leads, sales or other profitable customer actions.
Through content marketing one can create or increase awareness for a product, service or brand, while building professional and social connections. Customer acquisition and retention is the result of a well implemented content marketing plan.
What I do
- Planning – keyword research, topics identification, content calendar
- Optimization – SEO, SMO
- Distribution – SM, blogs, forums
How I measure the results
Depending on the type of content required, KPIs (key performance indicators) can include:
- Page visitors – unique/new
- Time spent on page
- Bounce rate
- Pages per visit
- Inbound links
- Social shares
- Number of leads
- Conversion rate
- Number of followers / subscribers
Standard price for content marketing services is $600/month.
The standard package includes the creation and distribution of 8 blog articles/month, 500-1000 words/article. Each article is delivered with a stock photo that matches the topic. Additionally, the package includes 30 original social media updates/month, distributed across the various SM channels. The SM updates can be text only, branded graphics, small infographics or a mixture of text/graphics.
If you’re not familiar with the above terms, please check the Social Media Glossary before asking for a personalized quote.