If your website is newly launched and you’re searching for the best ways to get traffic to your website fast and without being penalized, answering questions on Quora, posting courses on Udemy and uploading presentations on SlideShare can be some smart and effective traffic-boosting strategies.
Each of these platforms has its rules and people who browse through Quora, SlideShare and Udemy are there for different purposes, so they have different profiles and represent distinct buyer personas.
Understanding how each platform works, how people use these websites, what they’re searching for and what they expect to receive, as well as what captures the audience’s attention on each of these platforms can help you improve traffic to your website and generate qualified leads.
How to improve website traffic with Quora
Earlier this month I wrote a guest article for SocialMarketingWriting, explaining how to use Quora to get more traffic and build online authority: The complete guide to using Quora for marketing. I’ll briefly list some of the strategies you can use here, but for a more comprehensive guide, follow the link above!
Quora can serve as a great source of traffic, although your website doesn’t get do-follow links from answers posted there. As Tom Critchlow explained for HubSpot, no-follow links can still be valuable for your brand: as long as your audience can find your website, and receives relevant answers and solutions to their questions and problems, it’s not that important whether a link does or doesn’t have SEO value.
Think of someone who goes on Quora to learn about the difference between inbound and outbound marketing for example. You answer their question and add a link to an article explaining what is inbound marketing; that link doesn’t have SEO value, but the curious reader will go on your website, will read your article and will return to your page if he finds the content valuable. Moreover, your answer will be indexed by Google, who loves Quora.
Here are some strategies you can apply for getting traffic to your website with Quora:
2. Find 5-10 questions asked by your target audience and answer them, linking back to your website if you already have blog articles on those topics. If you don’t have any relevant article, you can create one from scratch and then go back on Quora and post a short answer, encouraging the readers to go to your website for a more detailed answer.
3. Repurpose the old blog content. The first option (the Quora solution) is to find questions that address problems you already have content on, and post short answers, linking back to your website; this way you can drive traffic to your website without having to create fresh content.
The second option takes more time and effort but can be just as rewarding as the previous one: as explained by Garrett Moon for CoSchedule, you can create SlideShare presentations, infographics, guides or other types of content from your old articles, and distribute them for building backlinks and driving organic traffic.
4. Build a page for your business and add links to your company’s websites.
5. Finally, browse through the questions that are relevant for your niche to discover new topics for blog articles.
How to get traffic to your website with Udemy
Udemy works differently than Quora. People go there to learn something, they are in search of educational content that’s offered in an easy-to-digest and easy-to-implement manner.
You can use this platform in two ways to get traffic to your website:
1. As a keyword research tool – your target audience is there, so find out what they want to learn about, and create content that addresses those problems.
2. For building a list of clients – Udemy doesn’t give you access to your students’ emails but you can message them at any point.
I’ll explain below how to use these two strategies for driving traffic to your website.
How to use Udemy for topic/keyword research
I’ll explain these two solutions below, and will start by showing you how to find keywords and topic ideas on Udemy. You already know that long-tail keywords can drive qualified traffic so your purpose is to discover what people want to learn about and what specific words they use when searching for those topics.
Let’s say your niche is content marketing. What do people want to know about? Click on “browse courses” and choose your category, or simply write your keyword (content marketing) in the search bar and you’ll get a list of courses. Sort them by popularity and difficulty level, this way you’ll be able to create content that appeals better your potential buyers. Keep buyer personas in mind when planning your content!
Beginner students who are interested in content marketing want to learn about content marketing strategies, and how it can help them generate sales! That’s an excellent topic for an article, and you can already identify one keyword here, which is content marketing strategy.
Here’s the curriculum of another course on content marketing, for more topic and keyword ideas.
On your website, you can create articles about designing a content action plan, defining content marketing goals, conducting a competitive content analysis, creating a blogging strategy, repurposing your content and so on. Use a keyword planner tool to find other keywords to include in these articles.
How to use Udemy for building a list of prospects/leads
If you want to build an audience with Udemy, you must understand that people go there for guidance, because they are looking for someone trustful to guide them through a process, but don’t want to spend too much time reading. For these reasons, your Udemy course should show them how to do something or teach them a new skill in the easiest and fastest manner, with proven results (testimonials and reviews are key here).
As for you, having an active Udemy profile and selling courses there can help establish yourself as an expert in your niche and monetize your content, so besides getting free traffic you can also make money by teaching other people what you know.
Here’s how to get started:
1. Create an instructor profile that is clearly tells students who you are, what’s your area of expertise, how you managed to build your business / company / brand, and what they can learn from you. Include your website’s link, this is how people will find your page.
2. Upload a course that’s minimum 60% video content and offers minimum 30 minutes of content. Most purchased courses typically have 1-3 hours of content, and contrary to one may expect, free courses are not more popular than paid ones.
Here’s Cristian’s Photoshop course, with 5877 students enrolled and 97 positive ratings:
If you scroll to down to the Curriculum section, you can get an idea of the type of content that the Udemy audience loves:
3. To start getting traffic on your Udemy page, give the course away for free in the initial phase, and add your website’s link in it, and in your profile bio.
Post the link to Reddit, Quora, Inbound.org, GrowthHackers.com, in your Facebook groups and G+ communities. Share the link on Twitter and include it in your SlideShare presentations. The most important thing is to let the world know you created a valuable course, and your main purposes is not to get their money but to help them learn something by sharing your knowledge and experience.
If the content is good, people will give positive feedback and will share the link at their turn, so don’t ask for reviews. Instead, feature your course on your website and add sharing buttons, or a review form.
4. Generate coupon codes and offer discounts with Udemy’s promo tools. The platform allows you to offer discounted prices to your students, and this may help increasing sales if your course already has good feedback and an encouraging number of students.
Get targeted traffic to your website with SlideShare
People use Quora for fast and concise answers to their questions. On the other hand, SlideShare is used for finding educational content and learning more about a topic of interest. It’s important to keep this difference in mind when creating content for these two platforms. SlideShare can be an excellent tool for getting targeted traffic and generating leads!
Although you can create presentations from scratch, a simpler strategy is to take your old blog articles and convert them into well-organized, easy-to-read and shareable SlideShare presentations. Plan your slides before starting to create the document, and do your best to come up with a visually appealing template, as a poorly designed presentation is unlikely to be remembered and shared.
Ideally, your SlideShare presentation should have:
- A logical structure, with introduction, body and conclusion
- Sections clearly indicated by numbers and headings
- Calls to action and links to your website and/or social media accounts
- Images, graphs and visual elements that make the content easier to digest
- Simple and easy-to-read fonts
- Short paragraphs and bulleted lists
- Your brand’s look and feel
- 20-30 slides
Will creating such a presentation help you increase website traffic right away, and without additional marketing efforts? Most probably it won’t, so here’s what you can do to get free website traffic with SlideShare:
1. Clearly mention your brand, website’s link and social profiles in the presentation, either on the first or last slide.
2. Optimize your presentation for target keywords and add SEO descriptions. Include the main keyword in the title (preferably a long-tail keyword), add relevant tags (more than 10 allowed), choose the most relevant categories and write a keyword-rich description for your content.
3. Embed the presentation on your blog and share it on social media and via email to your current list of subscribers. The code is provided by the platform so you only have to add it on your blog, no programming knowledge is needed.
4. Use a lead capture form for building your email list. Here’s how to use SlideShare’s lead generation option:
As you can see, each of these platforms allows you to drive traffic in a different way, and you can create valuable and shareable content on each of them starting from blog articles that are well written and well optimized.
I’d love to hear about your experience with Quora, SlideShare and Udemy! Are you using these platforms for generating traffic to your website and improving your online presence and authority? What are your best content marketing tricks and your top DOs and DON’Ts for these websites?
If you’re just starting with online marketing and need some help to incorporate Udemy, Quora or SlideShare in your content marketing plan, feel free to get in touch via the Contact page!