How to create content for your buyers’ journey

How to create content for your buyers’ journey

The buyers’ journey is a concept that defines the purchase process as a journey during which the consumer advances from the awareness stage to the purchase decision, by receiving information that answers specific needs and questions. It’s similar to the...
How to create buyer personas: steps and templates

How to create buyer personas: steps and templates

No content strategy is complete without a customer, as in order to promote your products and services in a convincing way, you need to know who your audience is. In this article I’ll show you how to create a buyer persona for your website and how to incorporate...
How to do a content audit [FREE template included]

How to do a content audit [FREE template included]

A content audit is a complex process during which you take all the content on your website or in the marketing funnel and perform a quantitative and a qualitative content assessment in order to develop a content strategy for that website, and to prioritize the content...
How to develop an efficient content strategy plan

How to develop an efficient content strategy plan

Content strategy should not be confused with content marketing. Although both of them refer to the content on one’s website, the former defines the planning of content development and delivery, while the latter refers to the actual distribution of content for...
How to create your own content calendar (templates included)

How to create your own content calendar (templates included)

Creating an editorial calendar for your own website is one of the best decisions you can make if you’re trying to improve traffic to your blog and establish yourself as an authority in your niche. Without a content calendar you may not feel determined enough to sit at...