How to create buyer personas: steps and templates

How to create buyer personas: steps and templates

No content strategy is complete without a customer, as in order to promote your products and services in a convincing way, you need to know who your audience is. In this article I’ll show you how to create a buyer persona for your website and how to incorporate...
How to do a content audit [FREE template included]

How to do a content audit [FREE template included]

A content audit is a complex process during which you take all the content on your website or in the marketing funnel and perform a quantitative and a qualitative content assessment in order to develop a content strategy for that website, and to prioritize the content...
What is inbound marketing? Definition and components

What is inbound marketing? Definition and components

Inbound marketing is a form of marketing that aims to offer people what they’re looking for instead of interrupting them with unsolicited messages. Although the ultimate purpose of this advertising method is to generate sales and increase profits, the focus is not on...
How to write an article: basic steps and structure

How to write an article: basic steps and structure

Writing good articles takes practice, but there are some strategies you can apply for creating useful content with minimum effort and time investment. Given below are the basic steps you should follow when writing a blog article, as well as formatting tips that will...
50 types of content to post on your website (plus examples)

50 types of content to post on your website (plus examples)

There are different types of content you can create for your website, but the three main categories are always the same: written content visual content audio content Each of these appeals more to a certain audience, so if you’re not sure what to post more often,...
How to create an email marketing campaign from scratch

How to create an email marketing campaign from scratch

One of the most effective forms of online marketing, email marketing uses a mix of text, graphics and links to deliver a message to people who are knowledgeable about a niche and may be interested in purchasing specific products or services. Email marketing can help...