How to create content for your buyers’ journey

How to create content for your buyers’ journey

The buyers’ journey is a concept that defines the purchase process as a journey during which the consumer advances from the awareness stage to the purchase decision, by receiving information that answers specific needs and questions. It’s similar to the...
How to create buyer personas: steps and templates

How to create buyer personas: steps and templates

No content strategy is complete without a customer, as in order to promote your products and services in a convincing way, you need to know who your audience is. In this article I’ll show you how to create a buyer persona for your website and how to incorporate...
How to do a content audit [FREE template included]

How to do a content audit [FREE template included]

A content audit is a complex process during which you take all the content on your website or in the marketing funnel and perform a quantitative and a qualitative content assessment in order to develop a content strategy for that website, and to prioritize the content...
What is inbound marketing? Definition and components

What is inbound marketing? Definition and components

Inbound marketing is a form of marketing that aims to offer people what they’re looking for instead of interrupting them with unsolicited messages. Although the ultimate purpose of this advertising method is to generate sales and increase profits, the focus is not on...
How to write an article: basic steps and structure

How to write an article: basic steps and structure

Writing good articles takes practice, but there are some strategies you can apply for creating useful content with minimum effort and time investment. Given below are the basic steps you should follow when writing a blog article, as well as formatting tips that will...