The 10 essential steps for growing your e-mail list

The 10 essential steps for growing your e-mail list

If your website is quite new and you’re struggling to attract new visitors and generate new leads for your product or services, investing some time and money in building your e-mail list is a must. The process may seem too time-consuming if you’re a beginner and it’s...
Category page optimization for e-commerce: 3-step guide

Category page optimization for e-commerce: 3-step guide

One of the frequent mistakes e-commerce website owners do is to assume that category pages don’t really have SEO value, and aren’t great conversion or sales drivers either. If this is your attitude towards category pages, it’s easy to understand why you don’t pay that...
Trends in online marketing: context is the new king!

Trends in online marketing: context is the new king!

*This article was written for and originally published on Ctrl-D.ro – Ctrl-D is an association created for designers, developers, PR and marketing specialists, which aims to offer relevant resources, and to inform and engage readers through valuable content. A...
3 tips for marketing emails with 54.06% open rate, 9.65% CTR

3 tips for marketing emails with 54.06% open rate, 9.65% CTR

According to Smart Insights’ Email marketing statistics for 2016, the average email open rate for companies in the health and wellness industry is 19.14% and the average click-through rate (CTR) is 2.94%. For emails promoting consumer goods, the average open...
Long-tail keywords: optimize your content for relevant traffic

Long-tail keywords: optimize your content for relevant traffic

Long-tail keywords are your best friends when it comes to optimizing your content for increasing relevant traffic and conversions. 10 years ago, on-page optimization used to mean stuffing your content with head keywords, placing them strategically in your title, URL...